Looking to wow your customers when they walk into your butcher shop?
Then it’s time to spruce up your meat displays!
Designing the very best meat displays highlights the high quality and wide variety of meats available in your shop, inspiring your customers to take a thorough look around and make a purchase.
In this blog, we’ll share our four favorite tips for creating the best meat displays in your butcher shop to impress your customers and boost your sales.
1. Keep Your Inventory Fresh
When it comes to crafting the best meat displays, your inventory is the star of the show. Your meat displays should showcase the quality and freshness of your butcher shop’s offerings, letting customers know that you only carry the best of the best.
That’s why an effective inventory management strategy is a critical ingredient for meat display success. Your butcher shop’s point of sale (POS) system is the most valuable tool you have to ensure that your stock is always as fresh as possible.
Utilize your POS system to keep a close eye on your real-time inventory levels, identify which products need to be restocked, and learn more about your customers’ favorite cuts.
2. Print Custom Barcodes
As your customers browse your butcher shop, they’re looking for the right quality, quantity, and price.
You can help them on their mission to find the perfect cut by using your POS system to print custom barcode labels for each of your products that include the product information, expiration date, weight, and price.
For example, if your customer is stopping by for some freshly ground beef to add to their dinner, your barcode labels will allow them to quickly scan each package and choose the right lean point and weight for their recipe, saving them time and making the checkout process a breeze.
Barcode labels have major benefits for you, too. Labeling each of your products ensures accurate pricing and inventory counts — saving you time, preventing spoilage, and protecting your bottom line.
3. Use Proper Lighting
Your butcher shop’s lighting can make or break your meat display.
For the most enticing meat display, it’s best to choose lighting that isn’t too harsh or too dim, and that strikes the right balance between warm and cool.
Great lighting will enhance the natural color of your products, highlighting the appetizing marbling in a steak or the shiny scales of a fresh cut of salmon.
4. Highlight Seasonal Items
The best meat displays align with customers’ wants and needs, especially during seasonal shifts.
During the summer months, you might want to spotlight grilling favorites like freshly ground burgers, steaks, and bratwursts to supply your shoppers’ cookouts. When the fall and winter holidays roll around, you’ll want to shift your displays to focus on feasting essentials like whole turkeys and hams.
Staying in tune with your customers’ preferences will entice them to buy and make your butcher shop the go-to place when they’re cooking a special meal.
Pro Tip: Check out past sales reports from your POS system to identify your seasonal trends. Your POS software should reveal which of your products sold the most during different time periods, empowering you to make informed decisions about your inventory and meat displays.
Curate the Best Meat Displays With Markt POS
If your goal is to become the number one butcher shop in the neighborhood, then you need the right tools and strategies.
Markt POS has the power to keep your meat displays as fresh as possible with robust inventory management features, to keep your customers satisfied with flexible promotions, and to help you understand your seasonal fluctuations with advanced reporting and analytics.
Schedule a personalized demo today to learn how Markt POS can take your butcher shop to the next level!
