Grocerants have recently exploded onto the grocery scene. If you’re in search of a way to set your small business apart from the competition, delight your customers, and make more sales, then you need to hop on this trend.
This combination of a traditional grocery store and quick service restaurant is a great way to attract new shoppers to your small business and increase your profits — but running a successful grocerant requires a powerful grocerant point of sale (POS) system.
In this blog, we’ll explore what a grocerant is, what features to look for in a grocerant point of sale, and how you can use this valuable tool to take your small business to the next level.
What Is a Grocerant?
A grocerant is a small business model that combines a grocery store with a restaurant. It’s a one-stop shop where customers can cross off all the items on their grocery lists and enjoy a fresh, ready-to-eat meal.
With their sales-boosting potential, it’s no wonder that grocerants have been on the rise in the grocery industry.
Hungry customers who stop by for a meal are likely to shop for groceries after they’ve eaten — and grocery shoppers might also be enticed to stay and eat after they’ve finished their grocery shopping.
Grocerant Point of Sale Must-Have Features
Running a grocerant can be a profitable endeavor, but operating a successful grocery store and restaurant at the same time can be a challenge.
You’ll need to have the right process and tools in place to manage your inventory, transactions, and operations across both sides of your business.
That’s where a grocerant point of sale system comes in. The right POS solution can save you time and make running your grocerant effortless. Here are some key features to look for in a grocerant POS:
- Robust inventory management tools including real-time inventory tracking, deli scale integration, and integrated purchase orders
- Quick service restaurant features like modifications and kitchen receipt printing
- A built-in customer loyalty program to generate repeat business
- Easy tipping to allow your customers to thank your team for their service
How To Boost Sales Using a Grocerant Point of Sale System
A grocerant point of sale system isn’t just a tool to process transactions — it also has the power to enhance the customer experience and boost your profits. Let’s explore how you can leverage your grocerant point of sale to make more sales.
1. Keep Your Customers’ Favorites in Stock
In the restaurant business and the grocery industry, inventory management is key. To avoid lost sales and spoilage, you need a solid process in place to maintain the perfect balance of stock.
A grocerant point of sale is exactly what you need to accomplish this goal. Your POS system tracks every item in your inventory from the moment it arrives at your business to the second a customer purchases it, giving you an up-to-date record of your stock levels at any time.
Using your point of sale system to keep your grocerant well-stocked at all times ensures that your customers will always be able to enjoy their favorite items when they visit your business, whether they’re picking up their grocery essentials or stopping by to enjoy their favorite sandwich.
2. Slash Checkout Wait Times
Grocerants are popular with customers in a hurry. They want to pick up their groceries and grab a bite to eat all in one convenient place.
That’s why it’s so important to keep your checkout lines short on both sides of your business.
Since your grocerant point of sale handles every transaction in your small business, it’s critical to choose a lightning-fast option that empowers your team to provide excellent customer service.
For example, your POS solution should include a customizable touchscreen that allows you to put your most-used functions right at your employees’ fingertips, enabling them to serve customers quickly.
In addition, make sure your POS system accepts multiple payment options, including contactless pay. This convenient option allows customers to pay using their mobile devices.
3. Build a Loyal Customer Base
A customer loyalty program is a proven way to generate repeat business and boost your sales. With a loyalty program, you can encourage your customers to visit your grocerant more often and to spend more per visit by offering rewards points and exclusive discounts.
The unique business model of a grocerant offers opportunities to be creative with your loyalty program! For example, you can offer rewards that entice your restaurant patrons to make a grocery purchase, and vice versa.
Your grocerant point of sale should make it easy to customize your loyalty program and start rewarding customers for shopping with you.
4. Generate Buzz With Promotions
There’s nothing customers love more than a discount — which is why promotions are crucial for small business success.
Here are a few promotional ideas for grocerants:
- Offer meal deals that combine your restaurant dishes with grocery items. For example, you can offer a discounted price for a sandwich from your restaurant and a drink and a side from your grocery department.
- Create a calendar of daily specials. Each day of the week, your customers can take advantage of a different offer. For example, on Mondays you might offer half-off sandwiches, on Tuesdays you might offer discounted salads, and so on.
- Offer coupons to encourage customers to spend more at your grocerant. For example, when a customer checks out with their groceries, offer a coupon with a percentage off an order at your restaurant.
Make sure that your customers are aware of these opportunities to save! Along with allowing you to set up these promotions, your grocerant point of sale should also include marketing integrations that allow you to connect with your customers and let them know about your upcoming promotions. Look for a solution that lets you to use email and SMS messaging to stay in touch with your customers.
Supercharge Your Small Business With a Powerful Grocerant Point of Sale
Grocerants can be extremely profitable — but running this type of business comes with unique challenges. Without the right tools, you might struggle to manage your inventory, track your sales, and keep your business running smoothly.
Enter: a powerful grocerant point of sale system.
If you’re ready to streamline your grocerant’s operations and boost your profits, you need Markt POS.
Markt POS is an all-in-one POS solution equipped to tackle all of your grocerant needs. With convenient quick service restaurant features, robust inventory management tools, and detailed reporting and analytics, Markt POS has everything you need to grow your grocerant.
Schedule a live demo with one of our industry experts today to see Markt POS in action.
