When your customers step into your grocery store, they’re greeted by hundreds of choices.
While they might have a grocery list to guide them on their shopping journey, they need your help finding the right items in the right amounts to restock their refrigerators and pantries.
That’s where grocery store price labels come in. These labels are the silent salespeople of your store aisles, helping your shoppers decide which products fit best within their needs and budgets.
In this blog, we’ll share four best practices for grocery store price labels to enhance the customer experience and boost your sales.
1. Tackle Grocery Store Price Label Basics
Let’s start with the basics of grocery store price labeling.
Before you overhaul your labeling strategy, your first step is to audit your grocery store and make sure every item and shelf has a distinct label. Confirming that all of your products and shelf locations are clearly labeled will make it easier for your customers to browse your offerings and make decisions about what to purchase.
For example, if you offer two different types of canned tomatoes, your customers should be able to compare both using your grocery store shelf labels, taking note of the total price and maybe even the price per ounce to determine which fits best into their budget.
You’ll also want to make sure your product labels include the right information. A well-designed grocery store price label should include the name of the product, the exact price, and the sell-by date. For applicable items like meats, fresh cheeses, and produce, you’ll also want to include the exact weight and unit price, letting customers know how much the item costs per pound.
Using grocery store price labels to communicate this key information makes it a breeze for your customers to sort through your selection of items and choose the one that fits their grocery list best.
2. Guarantee Accuracy With Barcode Grocery Store Price Labels
The next best practice to implement is barcode labeling.
Instead of just using text-based labels to denote the product type, price, and expiration date, you can also label your products with barcodes that include all of this information and communicate it seamlessly with your point of sale (POS) system.
Barcode labels are especially useful in your deli and butcher departments. For example, if a shopper requests a pound and a half of roast beef, your butcher will be able to prepare and package the product, then print a custom barcode label that includes the item type, weight, and exact price.
Using barcodes in your grocery store price labels has a variety of benefits for you and your customers, including:
- Accurate Pricing: Instead of manually entering product information and price at the register, your cashier can simply scan the item’s barcode, and your POS system will automatically charge your customer the correct price.
- Accurate Inventory: Using barcode grocery store price labels prevents the inventory errors that often arise from manual counts.
- Shorter Checkout Lines: Barcode grocery store price labels streamline the checkout process, making it more convenient and stress-free for your customers and your cashiers.
If you’re planning to implement a barcode system in your grocery store, make sure to choose a POS solution that is capable of reading and generating barcodes.
Related Read: Why Your Grocery Store Needs Deli Scales With Printers
3. Color-Code Your Grocery Store Price Labels
Now that we’ve established the basics of grocery store price labeling, let’s talk about how to take your labels to the next level!
Colorful labels are a great way to draw your shoppers’ eyes to the right place. You can use color-coded labels to highlight items that are on sale, new arrivals, or hot seasonal items.
For instance, you might start using yellow labels for special sale prices. As your customers return to your store again and again, they’ll learn to pay attention to the yellow tags, giving your promotions a boost.
Ready to bring your grocery store into the future? Then you might want to invest in electronic shelf tags.
These digital tags allow you to update prices across the store with just a few clicks, eliminating the time-consuming swapping process.
Electronic shelf tags make it easy to offer special promotions, too. If you plan a last-minute flash sale on all tortillas for Taco Tuesday, you’ll be able to quickly update your tags to reflect the discounted price.
Electronic shelf tags are also helpful if your store specializes in items that are commonly sold at market price. For example, if you carry a variety of high-quality seafood like lobster and crab, you’ll be able to efficiently update pricing to match supply and demand.
If you find yourself short on time, you often plan out quick turnaround sales, or you offer market-price goods, then electronic shelf tags might be an excellent addition to your grocery store price labeling strategy.
Related Webinar: Electronic Shelf Labels: Modern Pricing Technology for Grocers
Make the Most of Your Grocery Store Price Labels
When it comes to a profitable, well-run grocery store, the right price labels are just one piece of the puzzle.
That’s why you need a powerful POS system that’s able to read your labels, generate custom barcode labels, and ensure accurate pricing and inventory.
If you’re looking for the right partner on your journey to becoming the neighborhood’s best grocery store, look no further than Markt POS.
Learn what Markt POS can do for your grocery store by scheduling a personalized demo today.
