3 Reasons To Invest in a Farmers Market POS
Do you own a roadside farmers market? Farmers markets provide communities access to sustainable, healthy, and locally-grown produce and crops – and they’re also a great way to increase your clientele within the local community.
Farmers markets operate uniquely compared to other grocery retailers, given their exclusive products and targeted pool of customers. A great way to bring your small business to the next level is investing in a farmers market point of sale system.
Read on to learn how an industry-specific POS solution can elevate your farmers market operations and expand your customer base!
1. Smart Inventory Management
Farmers markets boast several products that other grocery retailers don’t, from regional specialties to roadside snacks. The ability to keep track of and analyze inventory sales is invaluable to farmers markets, giving owners the ability to identify bestsellers and worst-sellers, as well as to refine their marketing strategies.
Farmers market POS systems tout inventory management features that will allow you to track and manage your stock in real time. They will allow you to calculate your shrink by looking at items received, items sold, and past inventory counts. Some POS systems, like Markt POS, even create low-stock reports to make sure you’re one step ahead, and know exactly how much to reorder.
Ultimately, your POS can automate tasks such as tracking stock quantities, setting reorder points, and generating sales and inventory reports. The data it gathers on these key metrics can help your farmers market make informed decisions about inventory management and make sure you always have the right products in stock to meet customer demand.
2. Flexibility in Payment Options
Given the varied and diverse nature of customers, it's necessary that farmers markets offer multiple checkout payment options. Some customers will pay with cash or card, while others prefer EBT Food or EBT Cash.
An efficient and accommodating checkout counter usually results in a happy customer, so make sure you’re offering multiple standardized checkout options. A great way to ensure flexibility in payment options (and maintain those checkout speeds) is to use a farmers market POS. Point of sale software accepts all standard grocery payments – EMV, Debit, EBT Food, EBT Cash, gift cards, and checks – and also offers contactless options like Apple Pay, Google Pay, and NFC-enabled cards.
3. Baked-In Customer Loyalty Software
A farmers market gathers a large variety of clientele, many from within their own communities. Without a formal POS system, you may give customers business cards or manually collect information for future shopping opportunities – but there’s a better way.
POS solutions tout great customer loyalty software. The process is simple: During checkout, a customer signs up for your market’s loyalty program by sharing contact information. The software will incorporate the collected customer information into a loyalty rewards program that provides them with discounts, coupons, drawings, and other rewards. You can even share new product alerts, among other marketing efforts — incentivizing shoppers to return to your store.
A loyalty program will foster a connection between your brand and your customers, keeping them coming back to your storefront. And a great place to begin that cycle is at the farmers market, using a farmers market POS solution. It’s like having a green thumb for growing your customer base!
POS Solutions and Your Farmers Market Experience
As a farmers market owner or manager, you have many responsibilities, from organizing inventory to providing top-notch customer service. A great way to achieve these things – and everything in between – is to invest in a farmers market POS solution.
There are many great options on the market, but, if you’re looking for a solution directed specifically towards farmers, grocers, and small business owners, Markt POS is the one for you. Get started today: Schedule a demo with our team to take your farmer’s market experience to the next level!
